![]() ![]() Whilst the logo is technically a custom typeface, it is clearly heavily based on Papyrus. The design’s raggedy edges, which give it its trademark texture, and awkwardly small x-height makes it incredibly difficult to read at a glance, especially on different coloured backgrounds - not ideal for filmmaking. ![]() This was a bold and misguided choice as it was turned the subtitles of the film into a massive distraction instead of an enhancement. ![]() The director was so happy with the choice that, bizarrely, he chose to use it for the subtitles of the film as well. Perhaps the most famous use of the typeface, when it’s not found on some greasy spoon’s menu, is the logo for James Cameron’s blockbuster ‘Avatar’. However, it’s due to this constant use in classrooms that it has developed a perception as being only suitable for this setting. It is a well thought out and well-designed typeface which is very effective at making text easier to read for people with dyslexia. Yes it may seem unprofessional to use but, in the right setting, it is a perfectly legitimate design decision - so long as its a slide for a primary school spelling class. Whilst many have similar feelings for Comic Sans, I’d like to make the case for its defence. Even when you think you’re free at home, a leaflet from the local arts and crafts group comes through your door, tainted all over with Papyrus. It’s found in the most bizarre places cafe menus, building contractors, mortgage companies - all places you wouldn’t expect to want their identity to be ancient Egyptian. This tacky, overused and dated typeface is the thorn among a whole line of roses on many high streets up and down the country. The sketch writer, Julio Torres, seems to have been thinking about the inspiration for the sketch since May, as he said in a tweet:Įvery day I wake up and remember that Avatar, a huge international blockbuster, used Papyrus font for their logo and no one stopped them.Whilst Comic Sans may be the original font meme, when it comes to the internet’s opinion on graphic design there has been a new typeface which has been subject to the ridicule it deserves… Papyrus. "I just started scribbling this alphabet while I was at work and it kind of looked pretty cool." He added that he was surprised at the font's inclusion into most word processing software after it became a default font selection in 2000. "I was studying the Bible, looking for God and this font came to mind, this idea of, thinking about the biblical times and Egypt and the Middle East." Costello said. Speaking to CBS after a number of emails from friends after the sketch aired, Papyrus designer Chris Costello noted that he was right out of college, facing a spiritual crisis and looking for answers when he gave birth to the font. Today, the creator of the font praised the sketch and explained the inspiration and creative process behind his much-maligned typeface. "Was it laziness? Was it cruelty?" he asks, as he begins stalking the person who designed the logo. "He just got away with it, this man, this professional graphic designer," he says. "I'd forgotten about it for years but then I remembered that 'Avatar,' the giant international blockbuster, used the Papyrus font as its logo," he intones with dread. Papyrus, which, the sketch points out, is familiar from Shakira merchandise and off-brand teas, has Gosling spiraling into obsession. "Papyrus," the most talked about SNL sketch this week, featured Ryan Gosling as a disgruntled man who simply can't get over the fact that James Cameron's "Avatar" - the 2009 film that cost a then-record $237 million to make and grossed over $2.78 billion worldwide - used the lowly, basic papyrus font in its logo. ![]()
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